Makeup is a type of cosmetic product used to enhance or alter the appearance of the face or body. People use it for many reasons—self-expression, confidence, art, fun, or even tradition and culture. Here are some common types of makeup: Foundation: Evens out the skin tone. Concealer: Covers blemishes, dark circles, or imperfections. Powder: Sets makeup and reduces shine. Blush: Adds color to the cheeks. Highlighter: Gives skin a glowing look. Eyeshadow: Adds color and depth to the eyelids. Eyeliner: Defines the eyes. Mascara: Enhances eyelashes. Lipstick/Lip gloss: Adds color and shine to the lips. Eyebrow products: Shape and define brows.